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Title details for POP! by Sam Horn - Available

POP!

by Sam Horn
ebook
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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
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Publisher: Penguin Publishing Group

OverDrive Read

  • ISBN: 9781101191200
  • Release date: September 5, 2006

EPUB ebook

  • ISBN: 9781101191200
  • File size: 351 KB
  • Release date: September 5, 2006

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Expand title description text
Business Nonfiction
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